Born in Switzerland in 1967, Greg Niemeyer studied Classics and Photography. He started working with new media when he arrived in the Bay Area in 1992 and he received his MFA from Stanford University in New Media in 1997. At the same time, he founded the Stanford University Digital Art Center, which he directed until 2001, when he was appointed at UC Berkeley as Assistant Professor for New Media. At UC Berkeley, he is involved in the development of the Center for New Media, focusing on the critical analysis of the impact of new media on human experiences.